Content Marketing Strategist

Southwest Solutions Group Is looking for a Content Marketing Strategist. The ideal candidate will have excellent research, social media, and SEO writing skills and a passion for writing and refreshing articles. This role is perfect for someone who enjoys organizing content and keeping content up-to-date and relevant. As the Content Marketing Strategist, you will be responsible for creating an editorial calendar, developing content topics, managing the editorial workflow, publishing articles on various platforms, and pulling insights from data to drive future growth. You will also work closely with the marketing team to ensure that all content aligns with the brand's overall marketing strategy.

Pay: $58,000 - $62,000

Location: Dallas area (Hybrid) 

Employment Type: Full-Time

Responsibilities

• Develop and maintain editorial calendars and content project plans; provide regular updates to stakeholders and determine metrics for ensuring the effectiveness of marketing content
• Produce high-quality articles, write papers, blogs, press releases, email marketing messages, case studies, presentation content, and web copies
• Manage content on social media accounts
• Publish articles and blogs using WordPress and HubSpot platforms
• Develop relationships and communicate article outlines with contract writer(s)
• Review written articles for quality assurance and, where appropriate, suggest adjustments to ensure content is consistent, clear, and aligned with our brand voice
• Copy, edit and review content for messaging, style guidelines, brand consistency, and voice; provide education and guidance to ensure high-quality writing for all content
• Gather, water mark, and name images for articles, image galleries, social media
• Research and stay up to date on the latest developments in terms of SEO, content trends, and consumer behavior
• Ensure that all communications adhere to brand and communications standards and are written in a consistent brand "voice”
• Craft interesting, well-researched content to drive traffic, engage and convert targets to customers
• Work with product marketing and sales to develop content strategies and materials to support the sales cycle
• Build and track benchmarks for measuring success and ROI

Qualifications

• Bachelor's degree in marketing or a related field
• Data analysis skills (Google Analytics preferred)
• SEO skills (SEMrush, BrightEdge)
• Ability to develop, organize, and maintain process documentation
• Excellent copywriting skills and creative eye
• Expert knowledge of communicating features, benefits, and values to consumers
• Excellent interpersonal and communication skills
• Working knowledge of (or eager willingness to rapidly learn): Google Search Console, HubSpot, BrightEdge, WordPress, SEM Rush, basic HTML and CSS, Facebook, Instagram, Twitter, LinkedIn, YouTube, Sprout Social, UTM Tracking
• Experience with Content Strategy, creation, collaboration, and Promotion
• Ability to stay up to date with current trend

Benefits

• 100% Paid Medical, Dental, and Vision Insurance
• ESOP (Employee Stock Ownership Plan)
• Parental Leave
• Life Insurance
• Charity Matching Program
• Disability Insurance
• Tuition reimbursement
• Referral bonus program
• PTO
• Holiday Pay
• 401K

Our Core Values R.I.S.E

Respect- We respect the talents and skills of each individual on our company team

Innovation- We aim to stay at the forefront of new products and services through progressive and creative approaches

Service- We strive to exceed the needs of our clients by providing timely, accurate, and courteous service

Excellence- We desire to make each person’s experience with Southwest Solutions Group a positive one

Mission

We are a faith-filled community of ordinary people that RISE every day to secure a future for this generation and future generations of SSG employee owners by making people and space work better together everywhere.

About Us

Southwest Solutions Group® is a solution-oriented business-to-business company that provides innovative efficiency systems to all types of businesses and government agencies. Our mission is to make people and space work better together everywhere.

We are headquartered in Dallas, Texas, and operating out of 16 offices nationwide. Our team takes pride in the work we do so that we can successfully deliver our client’s projects on time and within budget. Every solution created for our clients is truly unique in scope, which requires focus and dedication to doing the little things correctly.

Company Website: https://www.southwestsolutions.com/

Southwest Solutions Group is an equal-opportunity employer. We welcome applicants from all backgrounds and are committed to fostering a diverse and inclusive workforce.